is a combination of experience which a consumer takes off from a product or an entity. Success of any product / service today depends upon its branding / brand management. I believe brand has its presence all around, even we feel to be associate with our friend who has better brand value.
Brand value changes its ranking from person to person, situation to situation. The brand can be understood as 'credibility' of the product or the service.
We live in a world where everyone is digitally connected. Via blogs, forums, social networking sites, Twitter, text messaging, e-mails and so on and so forth. People can express their experiences and feelings towards your brand and spread the word worldwide in a matter of (nano)seconds. Consumers are very sensitive to these comments. Word of mouth being the strongest medium of effective advertising, it may build up a brand or may spoil it in just few time; in general brand building is a continous process - it has various elements like its logo, its name, its presence, its competition, its manpower and several others.
Many of us misunderstand the brand as product - brand is surely related to product but 'product' and 'brand' are two different entities. Product can be anything that may satisy the need or demand of an individual or group and available in the market. Product is not only the actual item its the experience that is associated with the actual item for instance a chilled Pepsi can be a product but a warm bottle of Pepsi might not serve the need of the consumer. On the other hand 'brand' is a symbolic manifestation of all the elements of the organization / product.
Brand Ambassador - its a well connected person who is used to promote the product. We may say the human representation of a brand is called the brand ambassador of that particular brand. Eg. Today Katrina Kaif is one of the top brand ambassador in India, she represents many brands like Spice Telecom, Slice Aamsutra, Veet, Pantene, Nakshatra. Katrina Kaif has has replaced Aishwarya Rai in Nakshatra Diamonds and also usurped Priyanka Chopra in the Spice Telecom ad. Katrina Kaif has also replaced Sushmita Sen as the brand ambassador of Pantene. In the list of Bollywood Shahrukh Khan endorses maximum brands followed by Mahender Singh Dhoni, Hritik Roshan, Saif Ali Khan.
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