But in doing this they might loose out one important part of their organization i.e. consumer development. Irrespective of what you manaufacture or what you sell, where you sell and at what price you sell, the most common factor that exist everywhere is - Satisfying the consumer's demand.
I believe that no customer buy a product rather they buy an aspect of the product, for instance the 'convenience' of a Maggi Noodle or the 'ache removal' property of Moov. So when the consumer is looking at the aspects of your product, don't you think you too should understand the aspect of your consumer or customer.
Savlon & Dettol - Makers of Savlon discovered that the consumer believes that its the stinging feeling of Dettol that gives the indication that it is working well vis-a-vis a Savalon which doesn't work well (since it does not sting).
Crossword - Their logic was that a book lover will buy a book anyway. Selling a book to a non-lover will create a new market and a significant differentiation for Crossword .So they allowed people to sit endlessly in bookshops and browse through books and magazines.
Frankly there is no end to journey of knowing the customer. However beyond a point, more research yield diminishing returns. But gut feel cannot be substitute for research and understanding of customers. So understanding 'how much to know' is critical to business success.
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